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The FA released their new women’s and girls’ game strategy in October 2024, which outlines the governing body’s priorities over the next four years (2024-2028).

Read the strategy here: REACHING HIGHER: Our 2024-2028 women's and girls' strategy

The 2020-2024 strategy Inspiring Positive Change coincided with record growth across the sport, with more women and girls playing, coaching, officiating and supporting the flourishing professional game than ever before. The new strategy Reaching Higher aims to build on the transformational success achieved to date and strives to continue working to unlock the full potential of the women’s and girls’ game. 

The new strategy outlines four strategic priorities: 

1. Build and protect the uniqueness of the women’s game – Continue to honour the history of women’s football and recognise those who have contributed towards making it so unique, whilst ensuring the distinct qualities and unique culture of the women’s game is valued and protected  

2. Win a major tournament – The dream to win more tournaments. Continue to be world-leaders both on and off the pitch, developing the players and building an inclusive talent pathway system to make football more equal and accessible at every level of the game, ensuring the England pathway and teams represent society. 

3. Build robust, high-quality competition – Create compelling competition structures and support clubs to develop to the appropriate level within the game. Enabling people to grow and develop within our competition structures. Build on the success of the Adobe Women’s FA Cup and FA Women’s National League, ensuring all competitions are exciting and provide entertaining football.

4. Deliver equal opportunities for women and girls to play – Sustain our growth in schools whilst tackling inequalities. Continue to grow the number of female teams and deliver vibrant league offers whilst extending and enhancing our sessional football offer. The ambition is for 90% of schools to deliver equal access for girls to play football in key stages 2 & 3. 

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