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Women in Football’s first corporate member of 2024 will be tms – a multinational company providing services for huge global brands including McDonald’s, T-Mobile, O2 and adidas. 

With more than 1,200 employees across 26 countries, tms offers a world-leading range of marketing, tech and sourcing solutions. The organisation was recently named by Ad Age as one of the 50 best places to work in the advertising industry.  

By engaging with Women in Football and its community, tms can exchange insights, share best practices, and collaborate on initiatives that promote gender diversity and equality in sports marketing and beyond – further enhancing its reputation among clients and employees.  

In becoming a corporate member of WIF, tms joins high-profile organisations such as Sky Sports, the Premier League and three of the League’s clubs. 

The Corporate Membership programme at WIF gives organisations access to a unique range of expert services, designed to help them become fully gender-inclusive employers. 

The bespoke services on offer include an audit of organisational culture, helping to foster inclusive team dynamics, female-centred coaching and mentoring, and places on the Women in Football Leadership Course in partnership with Barclays.

tms's decision to join Women in Football also sends a powerful message to its employees, clients and peers about its values and priorities as a corporate citizen. By aligning its brand with the cause of gender equality, tms deepens its connection with customers who share its commitment to diversity and inclusion.  

 

Spreading the message

Yvonne Harrison, CEO at Women in Football, said: “It's so exciting to be welcoming tms to Women in Football's prestigious stable of corporate members. We love the eye-catching work tms have been providing for their clients and we're looking forward to supporting them to become the most gender-inclusive employer they can be."

“We hope tms's international reach and association with many high-profile brands will also be great for helping us spread the message of Women in Football further than ever before.  

“This new Corporate Membership is great for us, great for tms and, most importantly of all, great for women working in and around the football industry.” 

Kirby Gifford, Account Director at tms, said: “At tms, we take great pride in promoting and playing a role in equality and diversity. We aim to foster a culture of inclusivity that benefits our employees, clients, and partners alike.  

“We are thrilled to announce our partnership with Women in Football, an organisation dedicated to empowering women in the sports industry and beyond. We fully support their mission and look forward to working together to drive positive change.”  

Women in Football’s full roster of corporate members (as at January 2024) comprises Brentford FC, Brighton & Hove Albion FC, Manchester City FC (through City Football Group), the Premier League, Premier League Charitable Fund, Sky Sports, Sodexo Live! and Team Marketing. More exciting news on other corporate members joining our family will be announced soon. 

Find out more about Women in Football’s Corporate Membership programme   
 

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