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Click here to apply to be a mentee (second phase deadline: 11:59pm Sunday 18 September)

Click here to show your interest in being a mentor

As English football looks to reap the benefits of England Lionesses' glorious UEFA Women’s EURO 2022™ win, Women in Football, with the support of the tournament’s official sponsor Heineken^®, have announced details of their mentoring programme which will support the careers of almost 100 women across the tournament's host cities and beyond.

Phase 1 of the application process allowed us to reward and say a big thank you to some of the fantastic women who have worked behind the scenes to make UEFA Women's EURO 2022™ such a phenomenal tournament. We are now in phase 2 of the process which opens up the remaining places to the rest of the Women in Football community.

Presenting development opportunities for the mentors as well as the mentees, the programme will be funded by Heineken^® as part of their commitment to women’s football and gender equality in the game.

Mentees, who must be aged 18 or over, will be chosen from each of the nine host cities – Brighton & Hove, London, Manchester, Milton Keynes, Rotherham, Sheffield, Southampton, Trafford, and Wigan & Leigh.

The mentoring scheme has been created to support the tournament's legacy programme. Mentors will also benefit as they will receive university accreditation as a mentor upon completion of the programme. The programme will be supported by award-winning mentoring specialists Goal 17.

In the second phase of recruitment for the programme, beginning on Monday 5 September, applications will be invited from all Women in Football members.

 

Taking action

Heineken^®'s commitment to the mentoring programme fulfils its pledge to Women in Football's #GetOnside campaign, launched last September to bring organisations and individuals together to take action for gender equality in football.

Over a four-week period across June and July Heineken^® donated 50p for every pack of Heineken^® Original, Heineken^® Silver and Heineken^® 0.0 purchased in participating Co-op stores when shoppers scanned their Co-op membership cards while purchasing. This campaign was brought to life with out-of-store and in-store digital media to encourage shoppers to scan their cards.

Women in Football CEO Yvonne Harrison said: "UEFA Women's EURO 2022 was an incredible spectacle – not just because of the players and coaches but also because of the wonderful efforts of those working behind the scenes at stadiums and fan zones in each of the host cities.

"We're thrilled to be able to offer this professional development opportunity as part of the tournament's legacy programme to say a big thank you to some of these women, ensuring that their contribution is recognised and valued. Cheers to Heineken^® and all the Co-op members who took part in the promotion that made this possible!"

Stephanie Dexter, Heineken^® Marketing Manager, concluded: “In our aim to be the most inclusive football sponsor, Heineken^® is inviting supporters to tackle the bias around the sport and promote equality. We’re thrilled to launch this mentoring programme with Women in Football that will create a legacy for years to come in the host cities of the UEFA Women’s EURO 2022™ tournament. 

“We would like to thank Women in Football for running the mentoring programme and wish all the mentors and mentees that will be participating all the best of luck.”

In a separate promotion, Heineken^® is raising more funds to support Women in Football through T-shirt sales as part of its inspirational 12th Woman campaign, which challenges gender-biased language used around the sport.

 

Joining the scheme

The mentoring programme will last a minimum of three months and will comprise three sessions plus access to ongoing support through an online platform (www.wowment.app) and WhatsApp group.

Those taking part must be aged 18+. Applicants in the first phase of recruitment must live in one of the host cities of WEURO 2022, while applicants in the second phase must be Women in Football members.

If you're interested in joining the scheme as a mentor please click here to complete a short registration form. 

Click here to apply to be a mentee (second phase deadline: 11:59pm Sunday 18 September)

Click here to show your interest in being a mentor

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