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As the temperature rises this summer and football fans enjoy a nice cold beer while watching UEFA Women's EURO 2022, Heineken has launched an exciting fundraising promotion with Women in Football as the beneficiary.

The partnership could bring in thousands of pounds to enable projects supporting the involvement of women in the game, to make football a better place for everyone.

Until 12 July, for every pack of Heineken bought in a UK Co-op store, 50p will be added to a fund supporting Women in Football initiatives. Plans are in place for a range of schemes depending on the total sum raised – the more money that comes in, the more women WIF can support.

If the initiative is successful enough then WIF hopes to run a mentoring project in each of the nine cities and towns hosting WEURO matches.

Heineken is an official partner of UEFA Women’s EURO 2022 and is running a range of campaigns using the tagline “passion knows no gender”.

 

Tackle the bias

Women in Football CEO Yvonne Harrison said: "At Women in Football we’re really impressed by Heineken’s commitment to tackling the gender imbalance in football and other sports, so it’s great to team up with them on this campaign for UEFA Women's EURO 2022.

"Every penny raised will make football a more gender-equal place. Cheers to Heineken and everyone who supports us by raising a glass!”

Heineken’s Marketing Manager Stephanie Dexter added: “In its aim to be the most inclusive football sponsor, Heineken® is inviting supporters to tackle the bias and promote equality. We’ve created this campaign and, with the support of Women in Football, we hope that UEFA Women’s EURO 2022 is a step in changing the way we think and speak about sport.

“We can see a future where football is just called football, no matter who is on the pitch or in the stands.”

The products included in the initiative include Heineken Original, Heineken Silver and Heineken 0.0 in their various pack sizes.

For the 50p donation to be payable, the purchase must be made between 15 June and 12 July on a Co-op membership card – so if you want to support this promotion, make sure you have a Co-op card and scan it in.

For full terms and conditions see the Co-op website. Enjoy Heineken® responsibly – be drinkaware.co.uk. Heineken® 0.0 contains no more than 0.05% alcohol.

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