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Yvonne Crook has been appointed CEO of Scottish Chapionship side Inverness Caledonian Thistle.

In a statement released by the club, Cally Thistle said they are looking for Yvonne to "provide strategic leadership and advice to the Board of Directors as the club restructures and looks to become a more community-focused club.".

Business Consultant Yvonne has a wealth of experience, having held strategic advisory positions for several destinations and visitor attractions in Scotland including Loch Ness by Jacobite as well as Perth Racecourse.

She is owner of View Marketing and a founder and director of Good Highland Food Ltd, which she runs with her husband Mike. 

Yvonne has been advising Cally Thistle's Board of Directors for the past six months and has so impressed them with her creativity, energy and professionalism that they have invited her to take on the role of chief executive. 

“The club has gone through challenging times and has been in need of change," she said. "The business planning process has identified new commercial opportunities that I am excited to start working on together with the club management team and the many local businesses that support ICTFC.

"In addition, the Board has outlined a more community-focused vision which  I am proud to be part of. We have exciting plans to rebrand and reposition the club at the heart of the community. Our 25th anniversary gives us a great goal to work towards re-engaging with our supporters and building a great future.”

Cally Thistle Chairman Graham Rae welcomed the appointment: “Mrs Crook is a highly motivated, business orientated person with considerable success in taking a strategic approach to business and organisational development.

"She has 20 years experience of branding and repositioning businesses nationally and internationally and we are benefiting hugely from her expertise.  She has quickly embraced our business and the Board of Directors look forward to working with her over the crucially important coming months.”

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